DC imprint Vertigo was launched in 1993, and since then has been a go-to source for mature comics and graphic novels aimed at a late-teen and adult audience. Initially shaped by the British sensibilities of creators like Alan Moore, Neil Gaiman, Peter Milligan, Grant Morrison, and Garth Ennis, Vertigo tends to publish comics with a darker, more sophisticated feel that blur the lines between fantasy, horror, and various other genres.