Collecting all six acclaimed issues of The Gimmick, a Coen Brothers-style dark comedy from AHOY Comics, writer Joanne Starer, and artist Elena Gogou. Pro wrestling champ Shane Bryant's ring persona-his gimmick-is forgettable: he's a 'nice guy.' But his secret is more colorful: he has super strength. And when he accidentally punches his fist straight through his opponent's brain-in front of 2.4 million horrified viewers-everything changes. Now Shane needs a new gimmick-and a new life, too.